It's been some time since I've posted to our log. Sorry, not much to report. But I'll get back on track and start posting more.
Recently, something happened that really pissed me off. I still can't believe it happened. I've taken a few days to cool off about it, but since I'm writing in our blog about it, I guess I'm still pissed.
Catalyst Direct Marketing is a traditional list management and brokerage company. We've been in business for about 28 years. About 15 years ago I started a new division, Database Network Associates (DNA), whose function was to resell compiled data and services. The division has done extremely well over the years. Many of the traditional list companies do the same thing but ususally under their existing company name. No big deal; just a matter of choice.
Recently I discovered that a somewhat reputable list brokerage company had stolen business away from DNA; or had they? I have been receiving orders from a specific mailer through this list broker for a few years. No problems; the list worked and they continued to use the file. In our line of business, that a good thing for everyone. I receive a call from a different list broker that the orders for this mailer were now going to be written by him. Not a problem; this happens in any industry. Clients move to new vendors all the time. Well, everything was groovy until the new broker started asking a few questions about the history of these past orders, and if I can omit them from new orders he was going to place with me. OK, ready for this. Here it comes.
Normally, I can omit prior usage on a list. But to do this, you need to have processed the prior order in the first place. He gave me a few orders to research, but I never processed any of them. How can this be? Well, the original list brokerage company also resells data, and has their own in-house database. Apparently they stopped ordering the data through DNA, and fulfilled these orders through their own in-house database division, but still represented the list to their client as mine. How unethical is this? I was furious. Is this normal practice by this list brokerage company? Is this normal practice by other data resellers? It isn't for DNA, and I was pissed.
I couldn't stop to think about the Adam Sandler movie, "Billy Madison". Remember at the end of the movie there's this academic contest where the person that wins the most events, wins the company? Well, Billy is a drunkin' moron (but since he gets the girl at the end, he's my hero) and the other guy is a slime ball, unethical businessman that already works for the company. Do you see where I'm going with this yet?
Well the last event is something like Jeopardy, where you pick a category and the other guy has to answer the question. Well Billy is looking over the board of all the categories, trying to find something that the other guy cannot answer. And then he finds it....."I choose 'Business Ethics'. Well the other guy is such an unethical businessman, he can't answer the question. Billy wins the company, wins the girl, and I think you know pretty much the rest.
Now getting back to me. I'm married so winning the girl is meaningless. But the new list broker is placing the orders back with DNA, so I win the business. Yahoo!!!!
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