My daughter plays AAU basketball and we’re traveling almost every weekend to games.  I come to my daughter’s games to relax (if you can relax at these close, competitive games) and do what I enjoy most; spend time with my family.

We spend lots of time with the same people and the same conversation about bad business and the terrible economy comes up all the time.  Do you really want to read another article, or have another conversation on how bad business is?  It’s totally depressing.  I just want to stand up and scream, “Stop it already; I know how bad it is!!”  I just want to run and hide sometimes.

The list business has been running pretty smoothly over the last half century.  Sure it’s had its ups and downs, but generally it’s been a great industry to spend my last 28 years.  I’ve seen such enormous growth within the industry simply because of all the creative minds we have amongst us.  But for some reason, we’ve all come to a stand still.  We’re panicking as we watch companies come to an end or the massive layoffs of friends and colleagues destroy the industry we once enjoyed.

But wait a minute; we’re not through yet.  We’re not going down without a fight.  Now’s a time to embrace new technologies, new mediums, and new channels of sales.  Yes, I believe there is new opportunity for all the mailers in the direct marketing industry to climb that ladder of profitability again.

Here at Catalyst Direct Marketing, we’ve positioned ourselves to be the only list company that understands and willing to lead mailers into the next generation of direct marketing.  We’re not all about buzz words and fancy talk.  We’re all about helping you, the mailer, to succeed in a new world of online marketing.

We’re not strangers to you; we’re list guys that completely understand what your business is going through.  We see opportunity in the area of online marketing.  There’s no need to be afraid or hesitant to enter this medium.  We’ve done the homework and have laid the groundwork.  We’re waiting to help you step by step involve online services within your marketing mix.  We’ll show you how your print catalog, along with your web site, can maximize your ROI.

Is your business going through similar changes?  Do you think your business can sustain growth and profitability through traditional prospecting?  We’re here for you; just let us know what you want to do and we’ll show you how to take the first step.